When Paramount Pictures announced they would be making a Tomb Raider movie, Pamela Anderson, Demi Moore and Denise Richards were all rumoured for the by-then iconic role. Lara’s empowering credentials were getting lost behind the fantasy.Ģ001: Angelina Jolie takes Lara Croft to the big screen Some feminists criticised the depiction of such a physically and mentally idealised woman, and Germaine Greer called her a “distorted, sexually ambiguous, male fantasy.” Meanwhile, promotional Lara Croft model and girl Nell McAndrew was fired after posing nude as the character for Playboy Magazine.
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By 1998, The New York Times was reporting that adoring fans across the world were sending marriage proposals to Ms Croft. Creator Toby Gard said that when he designed Lara, he’d wanted to create “a female character who was a heroine – cool, collected, in control,” never intending to make a Page Three pinup. But the marketers behind the franchise knew there was money to be made in exploiting her figure, and had even reportedly encouraged Gard to include a ‘naked mod’ in Lara’s code before she hit shelves. He refused, but computer-literate fans took the liberty of undressing her anyway.Įnglish glamour model Nell McAndrew as Lara Croft in 1998. Somewhat inevitably, the polygon boobs caught everyone’s attention. Here’s the how Lara Croft became a feminist icon.ġ996: Tomb Raider puts a female protagonist front and centre Her hot pants have been ditched for cargo trousers, and the focus is on her attitude, intelligence and athleticism, rather than her improbable polygon body.
Women are fronting the most popular films at the box office, and #MeToo has finally given women the space to call out systematic sexism and harassment. FHM, a lads’ mag which once had lycra underwear-clad women compete in a ‘Lara Croft Challenge’, is no longer in circulation.
The athletic archeologist has been absent from cinemas since the early ‘00s, and in the meantime, the conversation around women’s equality has changed entirely. And on March 15 2018, Lara Croft returns to the big screen in Tomb Raider, with the Oscar-winning Alicia Vikander in the title role. She’s the most successful human videogame heroine of all time, gracing more than 1,100 magazine covers, and selling over 58 million videogame units worldwide.
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